Canadian Transportation Council |  Medium-Heavy Duty Vehicle Committee | Electric Vehicle Council

EV Consumer Behavior

Date: June 14, 2021 PDF: 3.66 MB

This report analyzes and presents findings from various publicly available and reliable sources to answer five key questions:

  1. Who is the EV customer?
  2. When and where does the EV customer recharge?
  3. Why does an EV customer choose a particular recharging facility?
  4. How do EV customers interact with charging equipment?
  5. What do EV customers do at facilities while charging?

Beyond a simple literature review, this report used these insights to create five relatable personas representing potential future EV drivers. This approach helps bring to life how different drivers might use their EVs and what they need from the EVSE system. By understanding what is known and recognizing what is not known about EV drivers and their needs, decision makers can develop more informed and strategic EVSE deployment plans.

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