Canadian Transportation Council |  Medium-Heavy Duty Vehicle Committee | Electric Vehicle Council

Consumers and Diesel: Potential Conflict Between Fuel Economy and Cost

Date: October 01, 2014 PDF: 210.65 KB
A new consumer study examines consumer preferences toward diesel fuel and finds that while all consumers seek economic benefits, different consumer segments value different economic factors, and that these different needs all must be addressed in communicating diesel fuel’s cost benefits.


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